Recently I was introduced to this store and by the moment I went in, I felt in love with it. It’s a Sweden brand called “& other stories” and their modo goes something like this:
“Today, a woman with a love for fashion creates her own style. She wears things that feel right to her and reflect her personality.”
And this brand certainly have personality…
The store have a minimalist, design studio style that allows the clothing to pop up. Shapes and fabrics that are very original, every piece tells a story, a different story for the person who buys it.
Working with great designers from around the world like Swedish shoe designer Disa Treutiger, American illustrator Alyson Fox & English designer Marten Andreasson, gives it a sense that is clothing that can be worn by women from different background by with a unique fashion style. To complement, create and evolve into personality. And making a valuable & sustainable clothing is a requirement they have on all suppliers when it comes to environmental practices and working conditions for their employees.
And the variety is to die for. I have to admit the weakness that I have for shoes, even though I cannot wear all of their kind, does not mean that I don’t fall for them over and over. It is amazing the shapes and colors, and how can give a traditional and classic pair, a twist into design and originality.